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This website has the following in the homepage, "We would like to stay in touch with all the old boys and girls so please provide us with your particulars by completing the form below." We analyzed that the web page also stated " What Do you remember? For further information, Please contact our main office at." It also stated " Rivonia Primary School boasts a proud heritage and stands testament as one of the finest schools in Johannesburg. In 2015, we celebrated our 113th year. Rivonia Primary students are encouraged to participate in a comprehensive and inclusive range o." The header had Rivonia as the highest ranking search term. It was followed by Rivona Primary, Johannesburg Primary School, and Jozi which isn't as ranked as highly as Rivonia. The next words they uses is Primary School. education was also included and might not be understood by search crawlers.